There’s so much work that goes into making sure that you get your SEO right. You need to do keyword research, optimize content, add links and build backlinks, and more. WordPress plugins make most of them a breeze.
Using WordPress SEO plugins doesn’t automatically mean you’ll rank at the top of search engine results pages (SERPs). But if you’re a beginner or you want to make the optimization process a lot faster, plugins come in handy.
They’re a good starting point to gain deeper insight into your content, traffic sources, and audience, which you can use to improve your SEO strategy.
So, what are the best plugins for SEO on WordPress?
Here are a few top favorites among SEO professionals:
Best for optimizing pages and posts
Yoast SEO is the top user favorite for free WordPress SEO plugins. It’s a user-friendly tool that can help you create blog posts and pages that stand out.
Yoast SEO plugin allows you to assess how well your content or page is optimized for a particular keyword or phrase.
You can preview how your post will look on Google search engine results, allowing you to tweak your title and meta description. You can ensure that they have the keywords you want to rank for and are interesting enough for readers to open the page.
This plugin also gives you insights into the readability of your content or page. You’ll learn when you need to break your paragraphs into shorter ones or whether you need to add images and other elements like subheadings, bullets, or numbered lists.
Moreover, the Yoast SEO plugin can detect duplicate content on your site and handle schema markup, XML sitemaps, and breadcrumbs. Users also swear by its excellent support team.
Yoast has a premium option that starts at $99, but the free option is already loaded with features that you can use to rank better.
Best for a one-person team
Rank Math is an excellent option if you’re responsible for everything about your website’s health, from content writing to SEO. It has almost everything you need to manage your on-page SEO, so you don’t need multiple plugins.
Rank Math gives you real-time insights into your content. Like Yoast, it also helps you optimize titles and meta descriptions and get a snippet preview of what it will look like on search engines.
This plugin is optimized for speed, ensuring it doesn’t hamper your other SEO efforts. It also allows you to control noindex, nofollow, and noarchive meta tags in your posts or pages.
Rank Math easily integrates Google Search Console so that you can view vital site information right on your WordPress dashboard. These include the keywords your site is ranking for and not ranking for anymore, traffic impressions and clicks, errors that Google sees on your site, and more.
Rank Math features also include redirections, 404 monitoring, rich snippets, local SEO, internal link-building recommendations, rich snippets, XML sitemaps, and a schema generator.
You can download and try it for free, but you need a premium subscription to enjoy the features. It starts at $129 per year.
Rel NoFollow Checkbox
Best for affiliate marketers
Rel NoFollow Checkbox is a WordPress plugin that makes it easier to add the rel=”nofollow” attributes to external links on your site. It’s particularly helpful if you have affiliate links.
Backlinks are an important SEO ranking factor, so you want to make sure that your posts link to quality sites as well. If you have hundreds of links that lead to spammy sites, search engines will read that as unhelpful to visitors.
With this plugin, you can add checkboxes in the link insert, making it easier to set the link attribute as nofollow or dofollow. It saves you time from tinkering with your HTML, especially if you’re a beginner or not adept with HTML codes.
Rel NoFollow Checkbox is open-source software. It’s lightweight, so your site speed shouldn’t be negatively affected.
Best for content audits and growing organic traffic
Ahrefs SEO is a WP plugin that makes content audits a breeze to help you grow your traffic organically. It gives you insights into the overall performance of your site’s content, with data on which posts and pages are well-performing, underperforming, and deadweight.
Then, you can take actionable steps to improve them based on Ahrefs’ suggestions. You may need to update your post, rewrite the content, or merge some content on your site based on a target keyword.
While most people would focus on producing content, Ahrefs content audit helps ensure you get the most benefits from your old pieces. You shouldn’t just allow them to die a slow death, but instead, be revived and become more useful to your audience.
Ahrefs SEO plugin also includes backlink analysis, Google Analytics data, and a content audit tool that gives you real-time recommendations as you produce your content.
Backlink analysis is particularly helpful for PR professionals. You can use it to find link-building opportunities, which can further boost your search engine rankings.
Ahrefs SEO is open-source software. You can use it for free even when you’re not a paying Ahrefs customer. However, the free Authorization code expires every few weeks, so you have to reconnect the plugin.
Best for beginners
All-In-One SEO (AIOSEO) is quite a popular choice, with over 2 million professionals using it. It’s the original WordPress SEO plugin.
AIOSEO is best for beginners, so even when you have no SEO experience, this tool can give you some confidence that you can make your page rank higher on search engines. Using this plugin is also a great opportunity to learn SEO because it provides explanations of everything that you need to do.
It constantly audits your site so you know the issues you must address quickly. It also informs you of missed opportunities for optimization.
AIOSEO features include an on-page SEO checklist that you can follow one by one to maximize your site’s potential. It has a smart meta tag generator, rich snippet schema markup, XML sitemaps with advanced controls, and built-in social media integration, among others.
One of its latest features is the Link Assistant, which helps you identify internal linking opportunities and handle them in batches. It gives you linking suggestions in real-time as well.
AIOSEO premium subscriptions start at $124 per year.
WordPress SEO plugins can make your site optimization strategies much easier and more efficient. Depending on your needs, you can find all-in-one plugins like Yoast, Rank Math, and AIOSEO, or others focused on specific tasks like Ahrefs SEO for content audits and Rel NoFollow Checkbox for link attributions. Choose one that works best for you.