15+ Best SEO Tools For Small Businesses In 2024

15+ Best SEO Tools For Small Businesses In 2024

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Search engine optimization (SEO) tools help you stand out in a sea of digital competition. 

They help improve your online visibility and website traffic. This later can translate to more customer engagement, lead generation, and sales conversion.

But as a small business, you face the challenge of beating your industry competition. 


Top brands and big companies have the resources they need to optimize their website and content. Some even go as far as paying for robust SEO services.

Thanks to technological advances though, SEO tools are there to level the playing field

These tools are readily available in the market, allowing startups and SMEs to use them for their SEO campaigns. 

And some of these tools are at your disposal for FREE!

Wondering what are the best SEO tools for you as a small business?

This article shares the best SEO tools for small businesses in 2024. We’ll cover the following:

  • Why SEO tools are important for small businesses.
  • What are some of the best SEO tools for small businesses in 2024.

There’s a lot to discuss. Let’s go!

Why SEO Tools Are Important For Small Businesses

Simply put, SEO tools are essential because they assist in your SEO campaign.

The whole idea is to rank high on the search engine results pages (SERP) for relevant searches. But to achieve this ultimate goal, you must do the legwork first: 

  1. Find out what keywords your target audiences use (keyword research).
  2. Check how your industry competitors rank on SERP (competitor analysis).
  3. Produce and publish keyword-relevant content (content creation).
  4. Examine your site structure (website audit) and optimize them for search ranking.
  5. Build safe, whitehat backlinks.
Jolly SEO Site Audit

Unfortunately, doing manual SEO work can be time-consuming and cumbersome

So, how do you execute the abovementioned steps for your small business? 

SEO tools can help! 

Mandy industry-grade SEO tools like Ahrefs and Semrush simply cost a lot for small businesses. 

SEO Tools Cost

Why use SEO tools as a small business

So, below, we’ll be covering alternative, best SEO tools you can use for a cheaper price today.

These SEO tools can assist you in the following areas:

  • Keyword Research: SEO tools let you find words or phrases your target users will most likely enter on the search engine. Google Keyword Planner is a perfect example of an SEO tool used for finding relevant keywords. 
  • Competitor Analysis: Analyze how high competitors in your industry are ranking on search engine result pages (SERP) and for what topics. You can use Ubersuggest for competitor analysis by checking competitors’ used keywords and SEO tactics.
  • Link building: Perform backlink analysis and site audits to aid your link-building implementation. Screaming Frog is used for detecting broken links (among other things) since link building remains relevant to SEO.
  • Website Audit: Conduct on-page and technical SEO optimization. For instance, you can use Google Search Console to examine and fix your website health.
  • Content Creation: Generative AI tools have become increasingly popular by letting users generate content. You can use tools such as ChatGPT for free ideation, creation, editing, and more. 
  • Journalist Outreach: SEO tools can assist in connecting with media people for link building. HARO, now Connectively, is best for pitching to journalists as sources for their news stories.
  • Business Listings: List your brand on third-party websites for online presence. For example, you can try Google My Business for listings and managing your web prominence on SERP.
  • Analytics and Reporting: SEO tools aid in SEO analysis and business reporting. Google Analytics is best for analyzing traffic, monitoring conversion, and custom reporting. 
  • And more.

In short, digital tools can streamline and optimize your SEO campaigns. 

They help you become more efficient, productive, and results-oriented. And ultimately, they can be instrumental to your long-term SEO success.

See our full list of SEO tools for SMBs below.

17 Best SEO Tools For Small Businesses In 2024

SEO tools are an important part of any digital marketing strategy as they can help with all things rank tracking, keyword research, content optimization, and much more.

And as you might have noticed, the big-name SEO tools cost anywhere from $99/mo all the way up to $1,000/mo. 

As an SMB, that might be out of your budget.

Fret not, below, we’re about to cover the 17 best SEO tools for small businesses, including their features, pricing, and more.

Here are the exact tools we’re about to cover:

  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • ChatGPT
  • Screaming Frog
  • Google My Business
  • Ubersuggest
  • MozBar
  • Google Trends
  • Pinterest
  • Canva
  • SurferSEO
  • Yoast SEO
  • SERanking
  • Answer The Public
  • Mangools
  • HARO (now Connectively)

1. Google Analytics

Google Analytics

Google Analytics is a powerful web analytics and SEO tool. 

It offers user insights across digital platforms and devices to help you understand the customer journey and boost your marketing ROI. 

What better to optimize your website for SEO than to use the tool offered by Google itself?

Tool features:

  • Automatic Insights and Reports: Get data insights and predict user behavior based on patterns and trends from your website.
  • Business Reporting: See how customers interact with your website through easy reporting and live analytics.
  • Advertising Workspace: Provide a platform for managing ads and improving your return on investment (ROI).
  • Data Management: Collect, organize, and access data for informed marketing and business decisions.
  • Technological Integration: Work seamlessly with other Google tools and other partnered products

Tool pricing: 

  • Google Analytics on its own is completely free.
  • With various pricing for the Google Analytics 360 Suite with advanced features

2. Google Search Console

Google Search Console

Google Search Console is an SEO tool for improving your website performance on Google Search. 

It allows you to measure your search traffic, fix technical issues, as well as optimize your website and content

Ultimately, this free SEO tool is best for small businesses looking to rank high on SERP for relevant searches and improve their performance on Google search.


  • Search Performance: Analyze search queries, check impressions, and improve your click-through rate (CTR).
  • Index Coverage: Identify and resolve any indexing issues to improve your search rankings.
  • URL Inspection: Understand how Google crawls and indexes specific pages and debug your website.
  • Security Issues: Receive notifications for potential security issues affecting your site.
  • Mobile Usability: Help you optimize your site for mobile-friendliness and improved search rankings.


  • Free SEO tool provided by Google itself

3. Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is another tool by Google for keyword research. 

This tool offers insights into keyword trends, search volume, competition, and more. 

This SEO tool can help small businesses find relevant keywords for their Google Ads advertising and marketing campaigns.


  • Keyword Research: Discover keywords relevant to your niche and business.
  • Search Volume: Check the search volume for selected keywords based on historical data.
  • Competition Analysis: Examine the level of competition for specific keywords for informed decisions.
  • Ad Group Ideas: Let you generate ideas and structure your ad campaigns accordingly.
  • Location Targeting: Customize keyword suggestions based on specific locations.


  • Free SEO tool for those with Google Ads accounts

4. ChatGPT

ChatGPT 3.5 Chat

ChatGPT is a language model developed by OpenAI that can be used for SEO as among countless other things. 

This platform is capable of understanding and generating natural language. When it comes to SEO, as a small business, you can use the AI tool for on-page SEO strategies like keyword research, idea generation, content creation, and more.

For SMBs that don’t have a high budget, this is ideal.


  • Keyword Research: Generate and come up with relevant phrases for your content to target audiences.
  • Idea Generation: Offer suggestions for blog topics and create article outlines.
  • Topic Research: Get information on specific subjects and updates before 2023.
  • Content Creation: Help you create relevant written content with keyword integration.
  • SEO Assistance: Provide detailed steps for technical, on-page, and off-page optimization.


  • Free use of the GPT-3.5 version
  • Various pricing for GPT-4 plans:
    • Plus – $20.00 per month
    • Team – $25.00 per month

5. Screaming Frog

Screaming Frog Site

Screaming Frog SEO Spider is an SEO audit and crawler tool. 

This website crawling tool helps small and big businesses alike analyze on-site SEO elements and pages at scale. 

Small businesses can leverage this tool to gain insights into their website structures, gain an overview of the bigger picture, and fix any SEO issues at scale.


  • Site Crawling: Analyze your website for SEO elements due to its robust crawling capability, ideal for site audits.
  • Data Extraction: Extract data in a spreadsheet file from your website for advanced analysis and reporting.
  • Broken Link Detection: Help fix broken links for better UX and SEO.
  • Duplicate Content Identification: Enable you to find duplicate content affecting your search rankings.
  • XML Sitemap Generation: Create XML sitemaps to help improve your search engine indexing.


  • Free version with limited features. 
  • Pricing for the paid version – $259.00 per year for advanced features

6. Google My Business (GMB)

Google My Business (GMB)

Google My Business (GMB) lets you list your business on the search engine. 

As long as you either sell directly to customers online, have a physical location, or provide a service in person to your customers, you can sign up for a GMB profile for free.

This platform helps you manage your online presence on Google by creating a profile, displaying your map, and more. It is beneficial for small businesses looking to boost their local SEO and overall online presence. 


  • Business Listing Management: Manage your business information, like your location and hours of operation.
  • Visual Content Posts: Publish photos and videos related to your business to attract customers.
  • Customer Reviews: Let you monitor, respond to, and share customer reviews to establish your credibility, trust, and social proof.
  • Business Updates: Share news, offers, and events directly on the platform.
  • Insights and Analytics: Gain insights into how customers find and interact with your business.


  • Free platform for business listings

7. Ubersuggest


Ubersuggest is an all-in-one SEO tool by Neil Patel with a ton of features for cheap, making it ideal for small businesses.

This tool offers website audits, keyword research, competitor analysis, and more. It can help your small business maintain SEO health for online visibility, grow website traffic, and take care of your other SEO needs.


  • Site Audit: Examine your website and fix any issues for improved SEO performance.
  • Keyword Research: Discover relevant keywords, including their search volume and competition.
  • Traffic Estimation: Get an estimate of how many monthly visitors your competitors are generating.
  • Backlink Analysis: Analyze your backlinks to help improve your website’s link profile.
  • SEO Experimentation: Experiment with SEO using the keyword generator with some experimental features.


  • Free plan for basic features.
  • Paid plans with various prices:
  • Individual – $12.00 per month
  • Business – $20.00 per month
  • Enterprise – $40.00 per month

8. MozBar

MozBar Site

MozBar is a browser extension by Moz that offers key SEO and search features. 

This tool gives you instant metrics while you browse the web. It’s your free all-in-one SEO toolbar, ideal for startups and small businesses.


  • Custom Searches: Perform custom searches by engine, country, region, or city to analyze specific keywords and domains.
  • Link Metrics: Compare link metrics across web pages while browsing on SERP.
  • On-page Highlighter: Highlight keywords on a page and differentiate link type, whether followed, no-followed, external, or internal.
  • Page Overlay: Analyze page elements, general attributes, HTTP status, and more.
  • Authority Scores: Let you assess page authority (PA) and domain authority (DA) scores.


  • Free browser extension. 
  • Various pricing for premium plans:
  • Standard – $79.00 per month
  • Medium – $143.00 per month
  • Large – $239.00 per month
  • Premium – $479.00 per month

9. Google Trends

Google Trends

Google Trends is another marketing tool by Google.

This tool allows you to explore the popularity of search queries over time. 

It provides insights into search trends, helping small and large businesses dive deep into user interests and customize their strategy accordingly.


  • Search Trend Analysis: Explore the popularity of specific search queries over time.
  • Trending Topics: Let you discover daily search trends in real-time. 
  • Regional Interest: Identify trending topics or keywords in your country.
  • Category Insights: Search trends according to specific categories and industries.
  • Related Queries: Find related search queries to improve your targeting and optimize your content.


  • Free tool provided by Google

10. Pinterest

Using Pinterest as an SEO tool

Pinterest is a visual discovery and bookmarking platform, which can be valuable for SEO and web presence.

This platform allows businesses to find and save ideas for content creation and management

While it’s not your traditional search engine, Pinterest lets you discover relevant topics, from fashion and beauty to home decor and DIY projects.

As a small business, if you sell physical products, for example, you can compilations and visuals that inspire and attract customers.


  • Visual Search: Make a visual search for images and videos to discover related content.
  • Pins and Boards: Help create and optimize visual content to attract and engage audiences.
  • Keyword Optimization: Let you use relevant keywords in pin descriptions and board titles.
  • Analytics: Track the performance of your pins and boards using Pinterest Analytics.
  • Promoted Pins: Help boost the visibility of your content on the platform through paid promotions.


  • Free to use
  • Paid ads only for Promoted Pins

11. Canva

Canva as an SEO Tool

Canva is a graphic design platform that can also be used for SEO purposes. 

This platform lets you create visual content, such as infographics, blog post images, and social media graphics. That can help your small business produce pieces of visual content to aid your SEO and text content.


  • Custom Design Templates: Offer various templates for various design needs.
  • Photo and Video Editor: Let you edit images and video clips used for online content.
  • Visual Content Creation: Enable you to create content pieces for your SEO strategies.
  • Brand Management: Help create consistent branding with customizable designs.
  • Design Collaboration: Let you work with various team members on design projects.


  • Free access to basic features
  • Paid plans for advanced features:
  • Canva Pro – $14.99
  • Canva for Teams – $29.99

12. SurferSEO

SurferSEO Tool Site

SurferSEO is an SEO tool used for on-page content optimization and content creation.

This tool lets you analyze, generate, and optimize content using keywords you want to rank for.

For small businesses who are not SEO experts, this can be a great way to improve the content you want to rank.


  • SEO Optimization: All you have to do is paste your content and the SEO tool will tell you how to optimize it for search ranking.
  • AI Content Creation: Let you generate optimized articles that rank using Surfer AI, whether for blogging or guest posting.
  • Smart Content Editing: Help you write smarter with writing guidelines and content suggestions.
  • Keyword Research: Get insights into search volume, CPC, and related keywords.
  • Outline Generator: Let you create outlines for seamless content creation.
  • Content Audit: Help optimize your existing articles to dominate your niche.


  • Various pricing plans:
  • Essential – $89.00 per month
  • Scale – $129.00 per month
  • Scale AI – $219.00 per month
  • Enterprise – $399.00 per month

13. Yoast SEO

Yoat SEO

Yoast SEO is a WordPress plugin that helps you rank higher on search engines.

The plugin simplifies SEO by automating technical SEO, optimizing content to rank, and overall, making your business SEO-friendly.

For small businesses already using WordPress, this can be an ideal all-in-one SEO tool.


  • Content Analysis: Provide real-time suggestions to improve your content SEO.
  • Readability Check: Help ensure your content is easy to read and understand.
  • XML Sitemaps: Let you generate these for improved search engine indexing and crawling.
  • Breadcrumb Navigation: Enhance UX using breadcrumb navigation.
  • Social Media Integration: Enable you to optimize content for social media sharing.


  • Free Yoast plugin
  • Premium Yoast plugin for $99.00 per year
  • All Yoast plugins for $299.00 per year

14. SERanking


SERanking is another all-in-one SEO tool for small and large businesses alike.

This platform offers various SEO features like keyword tracking, link building, competitor analysis, and website audit. Making it ideal for small businesses looking to start or grow their web presence.


  • Keyword Tracking: FInd which keywords to target based on volume and difficulty, as well as monitor keyword rankings over time.
  • Link Building: Help examine and monitor your backlinks for your link profile.
  • Competitor Analysis: Perform competitive research to analyze competitor strategies and rankings.
  • Website Audit: Help examine and fix on-page SEO issues and monitor page changes.
  • Client Reporting: Generate customizable and shareable SEO reports for clients.


  • Free trial
  • Paid plans:
    • Essential – $44.00 per month
    • Pro – $87.20 per month
    • Business – $191.20 per month

15. Answer The Public

Answer The Public Site

Answer The Public lets you discover what people are asking about on any topic with an SEO-friendly approach. 

This keyword research tool helps you identify questions and topics related to their industry. This tool is handy for small businesses looking for relevant keywords and creating valuable content around real audience insights.


  • Daily Searches: Explore keywords people use in your niche or industry.
  • Keyword Notification: Receive alerts for new keyword suggestions.
  • Data Comparison: Let you compare search behavior changes over time.
  • Keyword Organization: Help create folders to organize your keywords.
  • Data Export: Enable you to export keyword results to CSV.


  • Free plan for basic keyword search
  • Paid plans for advanced features:
  • Individual – $5.00 per month
  • Pro – $49.00 per month
  • Expert – $99.00 per month

16. Mangools

Mangools Site

Mangools offers a wide range of SEO tools and features that make SEO simple.

The list of features includes include keyword research, SERP analysis, search rank tracking, link building, and competitor analysis. As another all-in-one SEO tool, this is a great way to manage your SEO in one place as a small business if you’re looking for convenience.


  • Keyword Research: Help you find long-tail keywords with low competition and high search volume.
  • SERP Analysis: Analyze the SERP for targeted keywords and relevant searches.
  • Search Rank Tracking: Let you track and report your daily search engine rankings.
  • SERP Simulator: Preview your URL slug, title, and meta description and make sure everything looks good before launching that blog post.
  • Competitor Analysis: Analyze competitors using key SEO metrics and link profile insights. 


  • Different pricing plans:
  • Entry – $19.90 per month
  • Basic – $29.90 per month
  • Premium – $44.90 per month
  • Agency – $89.90 per month

17. HARO (now Connectively)

HARO (now Connectively) Email

HARO stands for Help a Reporter Out. Now rebranded as Connectively, is an online platform that lets you connect with journalists as experts as a source for their news stories.

These are typically journalists writing for media publications (or regular online blogs), looking to add value to their content.

This is where you come in and provide a helpful addition to their articles. They submit queries, looking for experts on certain topics to contribute, and you provide a valuable answer based on your experience.

For small businesses looking to grow their web presence, this can be a great way to build media coverage and gain valuable SEO backlinks that also help your content rank.


  • Journalist Outreach: Connect with journalists with expert insights for media coverage.
  • SME Source: Demonstrate as a credible and authoritative source in your industry.
  • Link Building: Pitch emails via the HARO platform to earn quality backlinks from online publications.
  • Industry Exposure: Get featured in articles, podcasts, and other media outlets.
  • Customized Pitches: Let you craft and send personalized and relevant email pitches.


  • Free for basic access to the platform (Lite version)
  • Paid plans – $19.00 per month (Core version)

Final Words

So there you have it, some of the best SEO tools for small businesses.

Keep in mind, investing in SEO means investing in your business. As you grow your web traffic, online presence, and customers start coming to you, by ranking for the topics they’re looking for.

The best part is, a lot of the tools covered above are free or very cheap. Making them ideal for small businesses who don’t want to pay hundreds of dollars for overpriced SEO tools.

Need help increasing web visibility and authority?

We help businesses get quoted and earn high-quality backlinks from top publications. Building your social proof and overall authority to rank higher in search engines.

Our clients have been featured in household publications such as Forbes, HuffPost, BusinessInsider, and more.
Get in touch today to see how we can help!

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