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Link building is crucial to your search engine optimization (SEO) campaign. But as a white hat link builder, earning links the right way and avoiding techniques that violate Google’s webmaster guidelines are even more critical.
When it comes to digital marketing, you can win or lose your SEO campaign by choosing the hat you wear. But before you grab that black or gray hat, consider the consequences. Are you willing to risk it all for a quick win, or do you choose to play it safe and go for gold?
Here’s a summary of AMA help by Erika Rykun where she shared white hat link-building strategies and expert tips.
