An Overview
Jolly SEO has served various sectors, and recently, we worked with a client in the hospitality industry. Their website serves as a comprehensive guide for finding the best restaurants in major cities and the surrounding areas across the United States.
The website also features top food and drink recommendations to help consumers make informed decisions about their dining choices. This site is managed by a team of digital marketers who are passionate about food, restaurants, and the hospitality industry.
Here’s what our client had to say about our link-building services:
“Your team was able to significantly increase our website traffic in just four months. It’s truly impressive what you’ve been able to accomplish.”
Unconvinced? Read our case study below.
The Problem
Our client aspires to become a trusted resource for food enthusiasts and everyday consumers looking for nearby restaurants. However, they face the following:
- Operational Challenges: The hospitality industry is crowded with so many websites offering restaurant recommendations, making it difficult for our client’s site to stand out. Moreover, the pandemic has led to an increase in online searches for nearby restaurants, creating an opportunity for our client to gain a competitive edge.
- Business Objectives: Our client aims to increase online visibility and website traffic, which will attract more users to their site and help restaurants gain more customers. By doing so, restaurants will continue to use the website to promote their products and services, resulting in increased business profits for our client.
The client came to us for assistance with their search engine optimization (SEO) strategies and decided to partner with us for a comprehensive link-building campaign. This is what we did:
The Solution: Jolly SEO Link-building campaign
We implemented a link-building campaign that included two services:
- Journalist Outreach: The client hired our Journalist Outreach service with the goal of earning backlinks from top publications. We pitched to journalists, helping us secure relevant links with high domain ratings (DR) for the client.
- Whitehat Link-building: The client also decided to use our Whitehat Link-building service. This helped establish the client’s authority by getting them mentioned on top industry websites and linking to their internal web pages. These quality backlinks attracted potential visitors to the client’s website.
The outcome? Keep on reading to find out.
Jolly SEO Helps the Client Improve Their Website Traffic
The link-building campaign began in September 2021 and, Jolly SEO achieved impressive results for our client’s off-page SEO performance.
In summary, we were able to build over 85 links with an average DR of 73 for the client.
The numbers don’t lie. The table below illustrates these results.
| Key SEO Metrics | SEO Data (as of September 2021) | SEO Data (as of January 2023) |
| Organic Traffic | 3,10,705 | 4,146,632 |
| Backlinks | 1,536 | 15,999 |
| Keywords Ranking (Top 1-3 spots) | 3,568 | 31,357 |
| Keywords Ranking (Top 4-10 spots) | 8,888 | 90,394 |
The Results: 1200% increase in organic traffic
Based on the table, our client had an almost 1200% increase in organic traffic over 15 months. When they started working with us in September 2021, they had 3,10,705 organic visitors. By January 2023, that number had grown to an impressive 4,146,632.
This feat was made possible through a combination of backlink building and effective keyword usage.
We also used targeted keywords to help the client’s website rank highly on search engine results pages (SERP). Initially, the client had 3,568 and 8,888 keywords ranking in the 1-3 and 4-10 positions, respectively. Now, those numbers had grown to 31,357 and 90,394, respectively.
To maintain these gains and achieve long-term SEO success, the client continues to implement best practices for their link-building campaign.
Business Implications: What the Case Study Reveals
Businesses in the hospitality industry can benefit greatly from implementing an SEO strategy, particularly a link-building campaign. Whether you run a restaurant or a hotel, increasing your web presence and site traffic can help you achieve your business goals.
Learn from our case study. Here are some key strategies to consider:
- Create good quality content: Link building is one piece of the puzzle, to really be able to benefit from it, the basic requirement is to have great content that answers your users’ questions and adds value to their lives.
- Focus on building backlinks: You can earn backlinks from online publications and industry websites, which will help attract potential customers to your website. Getting mentioned in their content will also establish your authority and credibility.
- Use effective keywords: Incorporating relevant keywords in your blog or guest posts will help improve your search engine rankings. However, focus on quality over quantity and conduct keyword research to find words or phrases your target audience is likely to use.
- Optimize your link-building strategy: To ensure the best results, it’s important to implement a white hat strategy. This involves working with industry experts, pitching to journalists, and guest posting on relevant websites. Avoid spammy content and buying links, as black hat strategies can lead to Google penalties and poor search engine rankings.
Overall, a link-building campaign can be a powerful tool for boosting your online visibility and website traffic. Our case study demonstrates its effectiveness, so consider implementing the strategies outlined above to help your business succeed.
At Jolly SEO, we are committed to helping our clients improve their SEO ranking, increase site traffic, and grow their business. We do this by implementing proven strategies through link-building campaigns. If you want to integrate a link-building strategy into your SEO campaign, schedule a consultation with us today. Our team of experts will be happy to help you develop a customized plan to achieve your business goals.
