Creating Link-building Infographics: Step-by-Step Guide With Tips

Creating Link-building Infographics: Step-by-Step Guide With Tips

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What comes to mind when you hear the word ‘infographic’? 

Probably images of visually appealing content filled with key facts and figures, right?


But if you’re new to SEO, infographics can also be an extremely powerful link-building tool too. If anything, they’re almost like a link-building magnet, because everyone wants to re-use them and link to them. 

From journalists to content writers to business owners.

However, your infographic will land you backlinks only if they’re done right.

There is more to creating infographics than just “looking good”. 

You also need to consider your branding, typography, copywriting, outreach, and of course, your research.

You can’t just Google “top 5 SEO benefits”, repurpose those benefits into a templatized infographic, and call it a day – expecting backlinks to start rolling in.

That won’t happen.

Instead, if you want to start creating link-building infographics today, here’s what we’ll cover:

  • What you need to know about link-building infographics.
  • 9 Different types of infographics to consider for link-building (with examples).
  • 9 Main elements to include in your infographics if you want to build backlinks.
  • The benefits and powers of infographics.
  • Top tips and practices for creating and promoting infographics to build links.

What Is Infographic Link-building And How Does It Work, Exactly?

You probably already know what an infographic is.

A piece of content that displays information in a graphic content, right?

But turns out, they’re also an extremely powerful link-building tactic.

Typically, the process for using infographics to build links looks something like this:

  • A content writer, editor, blogger, or business owner wants to enrich their blog posts with visual info.
  • They look up “(topic) infographic”.
  • They find the top-ranking articles and link to them while using the infographic.
  • The creator of the infographic gets a backlink and the content creator gets to enrich their blog posts with rich visuals.

Win-win, right?

As you might have guessed, if your infographic ranks #1 on search engine result pages (SERP) for a certain topic, people will link to you.

Google search results for 22marketing infographic22

But that’s not always the case.

Your infographic should be SEO-optimized and you should also consider directly contacting relevant people through journalist outreach.

But first, let’s take a look at the different types of infographics you can use for link-building.

What Are The 9 Different Types Of Infographics For Link-building?

Before you start creating infographics, it’s important to know the different types you can use for link-building.

The 9 most popular types of infographics are as follows:

  1. Statistical infographics – If you want to visualize survey results or present data from multiple sources, this is the way to go. Here, the layout should tell the story through charts, graphs, and other types of visual data. E.g. “15 presentation design statistics to know for 2024”
  2. Informational infographics – This type of visual content communicates a specific concept or gives an overview of a topic. Keep the information brief, and include tips, facts, or practices the reader should know about a topic. E.g. “7 Digital marketing trends that will rule 2023”
  3. Comparison infographics – Comparison infographics compare two or more things against each other. Typically, that includes pros and cons, prices, trends, features, and other facts. Just remember to stay unbiased! E.g.”Freelancer vs employee: Which is the better choice for you?”
  4. Process infographics – Used to show a summary or overview of steps in a process. Usually, through flowcharts, pathways, and diagrams. E.g. “What caffeine does to your body.”
  5. Geographic infographics – Uses map charts as the focus visual for different types of data. E.g. “6 US states and what they’re best known for.”
  6. Hierarchical infographics – Used to display a top-down structure from greatest to least. E.g. “Maslow’s hierarchy of needs – from top-to-bottom.”
  7. Interactive infographics – An interactive infographic combines design with motion and interactive elements, typically through code and web development. As such, they’re more time-consuming and expensive. But done right, can attract a lot of links. E.g. “if the earth were 100 pixels wide website”.
  8. Resume infographics – For this, you can create resumes of popular people for media websites (e.g. “What Bill Gates’ resume would have looked like pre-Microsoft!”) or simply create a visually appealing resume for yourself when applying for a new job.
  9. List infographics – Last but not least, list infographics present information in a list format with visual additions to make data easier to read.

What To Include In Your Link-building Infographics? 9 Main Elements

Most infographics consist of text, images, charts, graphs, and other visual elements.

The goal is to convey complex ideas in a simple way, so viewers can grasp them visually.

Typically, that’s done through:

  1. Visual Elements (images, illustrations, icons, charts, etc.).
  2. Data Representation (data, statistics, etc.).
  3. Simplified Language (concise and direct language).
  4. Data Sources (citations).
  5. Hierarchical Layout (for order of importance, including size and format).
  6. Color Scheme (for visual appeal).
  7. Branding Elements (logos, brand colors, typography, etc.).
  8. Calls to Action or CTA (inciting viewers to take desired steps).
  9. Sources (if you’re reporting on facts and need to include the source for credibility).

Let’s take a look at some infographic examples below.

The Benefits And Power Of Infographics For Link-building

Infographics remain relevant and effective, especially for business and marketing. 

In fact, the word has a global search volume of 71,000, according to Demand Sage

Take some of the other key statistics as well below:

  • 60% of companies use infographics in their content marketing strategies.
  • 56% of professionals employ infographics for ALL their marketing campaigns.
  • 65% of the information presented with relevant infographics, drive 12% more traffic on websites that employ infographics.
  • 1/2 of readers focus more on visual content.
Power of Infographics percentages

As mentioned above, infographics can also help help your link-building campaigns.

As people are more likely to engage with content that’s visually appealing, easily comprehensive, and data-driven.

The benefits of infographics are as follows:

  1. Great linkable assets for businesses and individuals to use in their content.
  2. More likely to get read and shared, as they comprise a ton of data, presented clearly and concisely, often backed with sources.
  3. Guest posting opportunities as many websites welcome and even prefer infographics since they appeal to readers. You can use them for guest blogging.
  4. Brand exposure and awareness. Infographics attract various audiences looking for valuable information and relevant content. When looking up infographics, these audiences might come across your business through organic traffic.
  5. Since infographics help you earn quality backlinks and boost your domain authority (DA), they contribute to your boosting and search engine ranking.
Benefits of Infographics

Now, let’s take a look at how to start creating link-building infographics.

Top Tips for Creating And Promoting Infographics To Build Links

Now that you know how powerful infographics are for your link-building campaign, it’s time to perform the actual work. 

This section covers two parts: 

  • How to create link-building infographics.
  • How to promote them to build links.

Consider our tips from exports below to get the most out of your infographic marketing.

Creating link-building infographics

Ryan Jones, the Marketing Manager at SEOTesting, underscored the value of infographics. “One of the best reasons for using infographics as link magnets in 2023 is that they are not commonly used anymore. So if you can create a great one, you’ve got a good chance of building some great links!”

Jones continued by providing some valuable tips, “A good infographic needs to be striking, easy to read and understand and not be overly promotional. If you can get the data across in a clear way without plastering your brand all over the infographic, you are onto a winner.”

“The data is always more important than the visual/image. Of course, the visual is important, but ensuring the data is accurate and easy to understand is crucial. Nobody is going to link to an infographic with incorrect or boring data,” Jones added.

To add and expound on what Jones shared, here are some practical tips for producing effective infographics:

  • Set your goals for visual content: Start by defining your objectives for producing infographics. Are you looking to provide valuable data about your industry to establish your authority? Attract potential customers to your blogs? Engage in guest posting to acquire backlinks? 
  • Conduct extensive research: The core of your infographics is the information you’re willing to share. No matter how visually appealing your infographics are, they won’t matter if you have nothing valuable to offer. Therefore, look for reliable sources for your infographic content.
  • Keep it simple and sweet (KISS): Infographics seek to convey complex ideas in a simple, clear, and understandable way. As such, present your data concisely but with a pinch of creativity. That way, they are easy and tasty to digest.
  • Incorporate elements for visual appeal: While the content is the meat of your infographics, the visual presentation does matter. Here are a few recommendations:
  • Hierarchy of elements. Sort and arrange visual elements based on their order of importance.
  • Clear typography. Use fonts that are good for the eyes and not visually distracting.
  • Ample white space. Ensure blank spaces on your infographics to declutter and allow the eyes to rest on them.
  • Color psychology. Use bold hues to highlight data and color contrast to set visual elements apart. Employ the color schemes strategically.
  • Harness the power of story-telling: Infographics entail presenting straightforward information; however, they can be dull and boring. Telling a story is the best approach. Craft your content in such a way that it conveys powerful messaging to your target audiences.
  • Employ proper branding: Producing and publishing infographics is a great way to introduce your brand. Incorporate your brand logo, distinct icons, graphic designs, and other visual elements associated with your business. Doing so can help build your brand.
  • Don’t forget to include a call-to-action: You return to your primary objective for creating infographics: What are you hoping to achieve from these? Then, include CTAs for prompting audiences to take action, whether subscribing to your channel, downloading your ebook, or making purchases.

Promoting infographics to build links

David Ramos, Content Strategist, shared what the best infographics are. “The best infographics are time-saving. They save the viewer the work of having to visit multiple sources to learn a single topic. 

Ramos continued, “In my opinion, the data will always be more important than the visual because a beautiful image that communicates nothing is useless, but even an ugly image can be useful. This is the filter I keep in mind whenever working with designers on infographic properties.” 

Ramos shared a perfect example. “A recent example I’m happy to share can be found here. I always choose to outsource these projects because the better designed a product like this is — the more likely it is to be shared and help us reach our ultimate traffic goals.”

Content creation Process and Optimization

Go to the URL above to see the full infographic!

Now, let’s explore what it takes to promote infographics. Follow our practical tips below.

  • Post your infographics on your blog: There’s no better digital platform to promote your infographics than your own blog. So, start by publishing them on your website to educate your immediate customers and attract other audiences.
  • Resort to guest posting: As mentioned, industry websites love valuable and relevant guest blogs as they attract a wide range of audiences. Make sure to employ guest posting for link-building opportunities. You’ll be surprised at how these content pieces drive readers to your website. Journalist outreach is also a great way to get it in front of the right people.
  • Pitch your infographic to journalists: Reaching out to journalists is the best way to earn media coverage and quality backlinks for brand recognition and website authority. Use HARO for link building and PR by pitching to media personnel and including your infographics as data sources.
  • Share your infographic content on social media: Social media is ever-powerful for business and personal interactions. Linking your infographics to channels like Facebook can translate to lead generation and customer engagement.

Final Words

To recap, infographics are indeed powerful pieces of visual content. They attract potential customers, earn quality backlinks, boost brand recognition, and establish your website authority over time.

Infographics can particularly boost your link-building strategies as part of your SEO campaign. 

They can help you earn backlinks, ensure shareability, provide guest posting opportunities, and much, much more.

That said, one important part of using infographics for link-building has to do with outreach.

If you want to get quoted and your content to be used in high-quality, authoritative, media websites, you need to be reaching the right people…

Looking to get published in household publications?See how Jolly can help you with link-building now!

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