It’s no secret how YouTube has become the go-to video resource on the web, now with over 2.70 billion active users globally.
This platform is the second largest search engine after Google and the second most popular social media channel next to Facebook.
But did you know that you can build YouTube backlinks that can help your SEO, with minimal effort from your side?
Backlinks are vital for SEO, and YouTube is good at driving traffic. The proof is in the numbers:
- About 52% of internet users access YouTube at least once a month. (Demand Sage, 2024)
- YouTube accounts for about one-fourth of the mobile traffic worldwide. (Global Media Insights, 2024)
- Google values a website’s trustworthiness, based on external and local factors, expertise factors, and overall web presence. (Forbes, 2022)
So, can YouTube backlinks help your SEO?
In this article, we’ll cover what you need to know about YouTube backlinks for search engine optimization and how to build them. Read on to learn more about:
- What are YouTube backlinks and how are they related to your SEO?
- 5 Types of YouTube backlinks you can build for SEO.
- 5 Key benefits of YouTube backlinks.
- 4 Practical ways to build YouTube backlinks.
What Are YouTube Backlinks, And How Do They Help Your SEO?
YouTube backlinks are essentially any links from the YouTube channel pointing to your website.
But more than anything else, they are crucial to your SEO campaign as foundation links.
They tell search engines that your website is authoritative, credible, and trustworthy as long as the links from the YouTube platform are relevant and valuable.
We’ll explain how these contribute to your SEO as well as overall web presence and brand awareness below.
Here’s an example of a YouTube backlink in one of Neil Patel’s video descriptions:
The question is: How significant are YouTube backlinks for SEO?
Google and other search engines see YouTube videos as valuable resources.
In the eyes of the search engines, links pointing to your website indicate that you, too, are a valuable, trust-worthy resource for online users.
With YouTube backlinks in place, you have a better chance of ranking higher on the search engine results pages (SERP) for relevant searches.
You must, however, earn the right links from the YouTube channel. As you may or may not be aware, there are two types of backlinks, as follows:
- Do-follow links: These links let search engine algorithms crawl them to pass on the link juice from the original site to the linked website. In other words, they matter in SEO by influencing the SERP ranking.
- No-follow links: These links have the rel=”nofollow” HTML tag assigned to them. This tag tells the search engine algorithms they shouldn’t give any SEO credits to the linked sites. In short, they don’t matter in SEO at all!
As such, aim to acquire do-follow links from the YouTube channel.
With do-follow backlinks, you can increase your SERP ranking and ultimately improve your overall SEO performance.
Do-follow YouTube backlinks can be placed in video descriptions and video end screens.
Typically, links in YouTube comments are no-follow by default.
However, if the linking website has a high enough authority, the link can still pass some link juice.
Learn how and where do place do-follow YouTube backlinks below!
YouTube backlinks as an SEO trust factor
Yes, YouTube backlinks can be a great way to boost your SEO efforts.
But beyond that, they can also establish your authority and build trust, which indirectly contributes to your SEO.
In short, trust factor is a critical link metric in SEO.
It’s a combination of various factors contributing to how trustworthy your website is.
Essentially, the more trustworthy you are, the higher you’ll rank on SERP, according to Google TrustRank.
If Google sees you’re also active on YouTube by creating content and making a name for yourself, this search engine believes you’re trustworthy.
That allows you to rank higher on SERP.
Now, more views and activities on the YouTube platform help your brand establish these three vital attributes:
All these contribute to a boost In your overall SEO performance. Remember, Google has always factored EEAT (experience, expertise, authority, and trust) for SERP ranking.
Now, let’s get back on track and explore the different types of YouTube backlinks that can help your SEO and how.
5 Types Of YouTube Backlinks You Can Build
These link types are as follows:
- Profile link: Every YouTube channel has a section detailing its purpose, the niche it belongs to, as well as the types of content it produces. In your YouTube profile’s About section, you can write a brief description of your channel. But while at it, you can add links to your web pages. See the example below:
- Video description link: As the name suggests, this link sits on the description of your YouTube video. This section serves as metadata for both Google and the users to understand what your video clip is all about. After briefly summarizing your content, you should add a link to your website.
- Custom URL: Simply put, it’s the link with your name or a catchphrase for your YouTube channel. But to have a custom URL, you must have at least 100 subscribers on the channel. It’s best to have your unique URL to create a ‘link juice’ between your YouTube channel and website.
- End screen link: See a link at the end of a YouTube video you’re watching? It looks like a call-to-action (CTA) asking viewers to click on it for further action. This is what we call an end screen link, where you can incite viewers to click on it and invite them to your website.
- Comment link: Every YouTube video has a comment section where viewers can leave a message or two. What better way to optimize this section than to add relevant links to your web pages? That can give your viewers more value as long as the links you’ve included are relevant and valuable! Here’s an example:
Note: Be wary of your link quantity and placement on the YouTube platform. You don’t want to sprinkle your YouTube channel with multiple links all over the place.
And spamming your link across different YouTube comments will just make you look spammy…
When discovered, Google can tag them as spammy links, and you can get manually penalized. Of course, you don’t want that to happen.
The key here is to consider:
- Link quality (by providing relevance and value).
- Proper placement (by considering those sections mentioned above).
- Relevance (by commenting under your videos with relevant, valuable links).
Discover how YouTube backlinks can help your SEO below.
5 Key Benefits Of Building YouTube Backlinks For SEO
Now, you know what YouTube backlinks are and how they can help your SEO.
But how far can they go as far as improving your SEO is concerned?
Here are some SEO benefits you gain from YouTube backlinks:
- Improved backlink profile: When it comes to SEO linking, the goal is to secure high-quality backlinks. You can achieve this by getting links from authoritative websites with high domain authority (DA) scores. Building links from YouTube can solidify your backlink profile since search engines consider this channel a valuable resource.
- High search engine ranking: The ultimate goal of SEO linking is to take the top SERP spots for relevant searches. As mentioned, YouTube backlinks are precious in the eyes of Google and other search engines. As they can help strengthen your backlink profile, these backlinks can help your website rank higher on SERP.
- Enhanced online visibility: YouTube backlinks can increase your search engine ranking, which gives your website the web presence it deserves. Not only do they draw audiences from the search engines, but these backlinks also make your website ‘discoverable’ on the YouTube platform.
- Boosted referral traffic: There’s more to YouTube backlinks than just ranking high on SERP. Since they appear right before the viewers’ eyes on this popular channel, these backlinks can certainly draw audiences to your website for better discoverability. In the end, YouTube backlinks can boost your site’s referral traffic!
- Increased brand awareness: As a business, you seek to put your brand in the limelight in front of the digital sea of consumers. You can promote it through your website, blog, social media, and other online platforms. But YouTube can be your best bet for increasing brand awareness since it ranks second to Google as a search engine and Facebook as a social media network.
How To Build YouTube Backlinks For Your SEO
Finally, if you’re wondering what building YouTube backlinks for your SEO looks like in practice…
Finally, you’ve reached the most important section—building YouTube backlinks for your SEO.
Doing so might appear pretty straightforward and relatively easy. However, it requires strategic planning and careful execution.
That said, here’s how to build YouTube backlinks through your own channel:
1. Start by creating high-quality video content
First things first, do you have a YouTube channel?
If not, you’ll want to start with creating one, optimizing to the fullest, and creating content to gain as many subscribers as possible.
Aside from maintaining a website for your business, you need this platform for online visibility, website traffic, brand awareness, customer engagement, and more.
Learn from the SEO expert Brian Dean and his popular YouTube channel below:
However, the key here is to consistently produce high-quality videos. And when we say ‘quality,’ we mean content that resonates with your target audience and provides them with real value.
You need to publish as many quality content pieces as possible before you can start building quality YouTube backlinks that make a difference.
At the very least, you’ll want to optimize it early on with your foundation backlinks.
2. Add backlinks to your website
Once you have established your channel with tons of high-quality video content, it’s time to start building your YouTube backlinks.
Proper link placement is key to building quality backlinks on YouTube.
So, make sure you:
- Include a link to your website in your YouTube profile.
- Always add links to your website in all your video descriptions.
- Link to other resources or web pages you mention in your videos in the description.
- Make a custom URL for your YouTube channel after you’ve reached over 100 subscribers.
- Make a conscious effort to pin links in your comment section.
- Don’t forget to include an end-screen link at the end of each video.
3. Share your YouTube videos on social media
Sure, sharing YouTube videos on your social media pages might not be a direct link-building strategy.
However, doing so can indirectly impact your YouTube backlink efforts.
How does it work?
For one, this tactic lets you draw other social media audiences to your YouTube channel.
The same audiences can also be drawn from your YouTube channel to your actual website or specific web page article.
It (sorts of) creates link equity between your website, YouTube channel, and social media pages.
Additionally, encouraging your followers to share your YouTube videos on their social media pages can make a difference in your SEO.
If a certain web page starts gaining quality traffic, Google might think it’s relevant to users and boost its rankings.
4. Work with other content creators on the platform
In this section, we focus so much on building backlinks on your own YouTube channel.
But what about earning backlinks from others? That can be a bit challenging to accomplish!
Another way to build more YouTube backlinks is by collaborating with other creators on the platform.
For example, you can work with another YouTuber specializing in your niche. You can hold a mini-podcast and produce a series of discussions.
Then, you can agree to publish the video clips on your individual channel with links to both of your websites.
This way, you start building links from external sources, and not just your own YouTube channel.
To recap, building YouTube links is a low-effort process that can have huge upsides.
While consistently posting quality content will also help your general marketing and brand awareness (in addition to SEO), simply having an optimized YouTube channel can help as well.
Covering the basics, your channel might show up when someone Googles your brand or name.
Then, make sure to also add backlinks to your website on your profile, video descriptions, URL, comments, or end screens.
Following these steps and building YouTube backlinks, you can:
- Improve your overall backlink profile.
- Boost your SEO rankings.
- Improve your brand awarenes.
- Establish authority by posting quality content.
- And much more.
Ready to take your SEO linking strategies to the next level?
Here at JollySEO, we offer white hat link-building services that increase traffic and authority.
The difference is that we don’t buy backlinks, we earn them through a performance-based payment structure – meaning you pay for what you get.
Get in touch with us today to see how we can help!