Executive Summary

Jas, Yi Wu, Yan Fang, thank you for the direct feedback on our first proposal. You were right to push back. We had framed XTransfer’s opportunity as an English-language authority problem. That was the wrong lens entirely.

Your actual opportunity is this: XTransfer already has meaningful organic traffic in every one of your three priority regions. Indonesia, Thailand, Vietnam, Nigeria, Brazil, Mexico, and Colombia are all in your current top 10 traffic sources. The goal of this proposal is to turn that existing regional presence into authoritative AI citations, specifically in the AI tools your team uses to monitor GEO visibility.

XTransfer organic traffic by location (Ahrefs, March 2026) — your three priority regions already dominate the traffic mix.

Before we get to the offsite campaign, we need to address something more urgent. Our crawlability audit has uncovered a critical technical issue that is actively limiting XTransfer’s GEO performance right now.

Technical Observations

XTransfer’s SEO team clarified that the Ahrefs crawl drop is intentional. AhrefsBot is blocked in the robots.txt, which is a legitimate and common choice. Organic traffic is healthy and growing. No alarm needed here.

That said, a review of the robots.txt surfaces two meaningful opportunities worth addressing in Q1.

Quick win: Explicitly allow AI crawlers

GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and Amazonbot are not currently in XTransfer’s blocked list, which means they can access the site by default under the User-agent: * rule. This is fine today. But explicit rules are more durable than implicit ones. A future robots.txt edit that adds a broader Disallow could accidentally catch these bots. More importantly, explicitly naming and allowing the AI crawlers sends a positive signal of intent. This is a 10-minute fix with real GEO upside.

Sitemap structure confirms the Core Content vs Template architecture

The robots.txt lists nine sitemaps, several of which are clearly programmatic: exchange rates, SWIFT codes, IBAN, currency, send-money, and tools. This maps directly to Jas’ breakdown of Core Content Pages versus Dynamic/Template-based Pages, and it informs how we scope the Technical Onsite project.

Rather than pricing by raw page count, the right framework is by work type:

Both tiers can be scoped and run simultaneously or sequenced. Total one-time investment if both are included: $7,500 ($500 discount). We will confirm exact scope at our in-person meeting.

The Competitive Landscape

Based on your feedback, here is how we frame the competitive context for XTransfer’s three priority regions.

The global competitors are all investing heavily in SEO and content authority. The AI Overview for “cross-border payment” currently cites brands in this tier. XTransfer is not yet in that answer. The regional competitors, Flutterwave and Xendit, represent the clearest near-term benchmark for AI citation parity. As part of onboarding, Jolly will run a full competitor backlink gap analysis against all six named competitors, plus an open research pass to identify who is building GEO authority in Latin America before XTransfer does.

Google AI Overview for “cross-border payment” — global competitors cited, XTransfer absent. The regional variants of this query are where we build XTransfer’s citation presence first.

Proven Results: GEO in Action

Jas asked for before-and-after GEO data from past clients. Here is a recent example from a Reddit Brand Mentions campaign.

The Ninja Transfers result is particularly relevant because it demonstrates the speed at which Reddit Brand Mentions move AI visibility metrics, which is the fastest-acting component of XTransfer’s proposed campaign. Additional client examples available upon request.

Our Recommended Approach

Strategy 1: Technical Onsite Foundation (Q1 One-Time Project)

Fix the crawlability block and implement the full onsite foundation before the offsite campaign begins. Scope covers:

• Page speed under 2.5 seconds
• Mobile optimization
• Clean URL structure
• Meta tags
• Proper H1 to H3 heading hierarchy
• XML sitemap submission
• Broken link removal
• Full bot crawlability with no blocked JavaScript content

Pricing to be confirmed after we can assess the full scope of the site.

Technical Onsite Project Pricing

Pricing is structured by work type rather than raw page count, reflecting XTransfer’s Core Content vs Dynamic/Template architecture. Both tiers can run simultaneously or be sequenced depending on priority.

Total if both tiers included: $7,500 one-time ($500 discount). Scope confirmed at our in-person meeting.

Strategy 2: GEO Brand + Keyword Blog Outreach (Flagship)

Each placement is an editorial article on a relevant, high-authority external publication that explicitly combines XTransfer’s brand name with the target keyword and regional context. For example: “XTransfer provides cross-border B2B payment solutions for SMEs in Nigeria and Southeast Asia.” This dual signal trains AI models on who XTransfer is, what they do, and where they operate. Standard keyword-only backlinks tell AI models what a page is about but do not build brand-entity association. Brand + keyword placements do both, making them the GEO-native standard for this campaign.

Strategy 3: Reddit Brand Mentions

As the Ninja Transfers case study demonstrates, Reddit Brand Mentions are the fastest-moving lever for AI visibility. Reddit is one of the most heavily weighted community sources for Gemini and Perplexity training data. We research the best-fit subreddits across Southeast Asia, Africa, and Latin America, and write genuine, helpful contributions that include XTransfer’s brand name in context. Reporting is delivered via the same AI Visibility Dashboard shown above.

Strategy 4: Premium Branded Backlinks

Journalist outreach via HARO, Qwoted, Source of Sources, and other platforms, pitching XTransfer’s expertise to reporters covering fintech, international payments, and SME finance. Every placement averages DR 80 with 200K-800K monthly organic traffic on the referring domain. These high-authority editorial signals lift XTransfer’s overall domain authority and feed AI model training data at scale.

Strategy 5: Content Strategy Consultation (Included)

A GEO content framework delivered at no additional charge as part of onboarding, covering how to structure both of XTransfer’s content types so AI models can parse and cite them correctly: knowledge and blog content (competitor comparisons, VAT and tax guides) and programmatic pages (exchange rate, SWIFT code, IBAN).

The GEO Opportunity by Region

Region	Priority Markets	Current Traffic Share	GEO Strategy
Southeast Asia	Indonesia, Malaysia, Thailand, Vietnam	Indonesia 29.7%, Thailand 10.8%, Vietnam 7.3%	Protect and amplify existing authority. Competitor: Xendit.
Africa	Nigeria, Ghana, South Africa	Nigeria 5.1%	Build AI citation presence from established traffic base. Competitor: Flutterwave.
Latin America	Mexico, Brazil, Colombia	Brazil 4.8%, Mexico 3.1%, Colombia 2.3%	Accelerate emerging presence. No dominant regional GEO competitor identified. First-mover GEO advantage available!

12-Month Roadmap

Four quarters, with DR and AI-driven traffic targets at each milestone. The technical project runs in Q1 alongside the offsite campaign launch. The crawlability fix is the prerequisite that unlocks the full compounding effect from Q2 onward.

Investment Options

Three campaign configurations below. All include the same service mix. The difference is volume and velocity. Technical Onsite project pricing is additional and will be confirmed at our in-person meeting.

Current baseline: DR 47, ~1,200 AI-driven UV/month. Monthly figures are recurring offsite costs only. Technical Onsite project (Q1) pricing to be confirmed at in-person meeting. Content strategy consultation included at no additional charge. Minimum campaign: 3 months, billed monthly.

Why Jolly SEO

We never buy links. Every placement is earned through journalist outreach and direct editorial relationships via Profnet, Qwoted, and Source of Sources. No paid posts. No link farms. Every link has a legitimate editorial reason to exist.

GEO-native fulfillment. Traditional keyword-only backlinks have limited impact on AI citation authority because AI models need explicit brand association, not just topical context. Every GEO Blog placement we build for XTransfer combines brand name with keyword and regional context. That repeated association across authoritative publications is what trains AI models to cite XTransfer when answering region-specific payment queries.

Proven AI visibility results. The Ninja Transfers case study above is one example. Gemini visibility from 17% to 60% in 60 days via Reddit Brand Mentions alone. We will bring additional client examples to the in-person meeting, spanning additional AI platforms and industry verticals.

Regional coverage built in. Jolly’s outreach network spans publications with editorial relevance to Southeast Asia, Africa, and Latin America. We research subreddits, publication targets, and editorial angles specific to each region before outreach begins.

Fully managed, fully transparent. You will see 100% of every placement we earn, delivered via the same AI Visibility Dashboard shown in the Ninja Transfers case study. Every link, every Reddit mention, every publication, every domain rating, every AI mention percentage movement.

Next Steps

Two open items for our meeting:

1. Technical Onsite project pricing will be scoped and confirmed at our in-person meeting once we assess site access and page count together.

2. Determine the offsite budget. Do we want to start with Aggressive pacing, or begin at an Accelerated pace, and revisit the option to upgrade after 6 months?

Looking forward to the meeting!

Greg Heilers
Founder, Jolly SEO